Hello, I am Zixin.
Here's how I design through research and collaboration.
I design systems grounded in research, simplifying complex journeys across digital products and operations so they work reliably and feel intuitive to use.
I am currently a Senior Service Designer in Singapore Airlines. ✈️
Making sense of data & trends
Working with customer and operational data to identify patterns, understand user needs, and guide design decisions using journey mapping.
Data shown is for illustrative purposes only and does not represent real figures.
Understanding behaviour in context
Using user interviews, observation, and testing to understand real-world behaviour and refine solutions through iterative design.
Facilitating Change Through Workshops
I use workshops as a way to surface ideas, discuss constraints and align teams around problem statements, especially in complex, constraint heavy environments.
Designing through delivery
I believe good design extends beyond concepts, ideas and frameworks. I stay close to execution, working on the ground to ensure experiences come together seamlessly, from shaping artefacts to supporting reliable delivery.
